Since 2005, Arushi has been creating posters to spread awareness about the issues of disability with special focus on inclusion. The captions have been written by the renowned poet, lyricist and film-maker, Shri Gulzar. The children featured on the posters go to mainstream schools, study and play with other children. Zishaan Akbar Latif has brilliantly captured some moments in the daily life of these children.
Many government agencies and private organizations use these posters to garner support for disability-related issues and to spread awareness. Translated into many Indian languages including Urdu, Assamese, Gurmukhi, Bengali and Telugu, the posters elicit tremendous public interest when displayed in exhibitions across the country.
These posters are installed in nine railway stations in the country including the New Delhi Railway and in the Shatabadi Express trains that run between state capitals. Voluntary organizations in the neighbouring countries of Bangladesh, Sri Lanka and Pakistan have procured these from Arushi for their use. The Leonard Cheshire Disability, UK is also using the posters in fifty-four countries of the world from where they operate.